16 Hour Program

Instructor Video + Slideshow Presentation Format

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Wedding Planning Certification Topics:

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• Harnessing Your Personality & Communication Style

• Understanding Your Client's Personality & Communication Style

• Embodying the Best Qualities a Wedding Planner Can Have

• How to Explain to Clients and Venues Why They Need a Wedding Planner

• Building Fantastic Relationships With Venues

• Educating Your Clients on Wedding Etiquette & Best Practices

• Importance of a Preferred Vendors List & Building a Dream Team

• Recognizing Great Qualities in Each Category of Wedding Professional

• Make the Most out of Each Type of Wedding Venue

• Implementing Effective Communication Strategies to Succeed 

• Practice Professional Email Etiquette to Make Lasting Impressions

• Practice Proper Business Etiquette to Maintain the Highest Level of Integrity

• Developing Lasting Business Relationships

• Build Your Dream Career (for new and experienced planners)

• Fit Into Your Niche Marketplace and Build a Stellar Reputation

• Building Your Portfolio - What to include and not include

• Ensuring Your Website has the Correct Information to Get the Best Results

• Protect Your Business in Your Contracts

• Reserving Room Blocks at Hotels

• Review Vendor Contracts & Proposals

• Charging Correctly For Your Services & Know Your Worth

• Structuring Your Services & Packages 

• Conducting Effective Initial Consultations and Booking More Clients

• Closing The Deal Properly

• Turning Your Clients' Dreams Into Reality

• Responding to Challenging Clients While Keeping Your Integrity

• How to Assist Your Client with their Wedding Budget

• Understanding Wedding Invitation Etiquette

• Handling Assigned Seating at Your Events

• Understanding Wedding Attire & Styles

• How to Bustle Wedding Gowns

• Pining Boutonnieres Quickly & Accurately

• Creating Impressive Wedding Day Itineraries

• Conducting Efficient Wedding Rehearsals

• Diving Deep into the Wedding Day Coordination Process

• Managing the Cocktail Hour & Reception

• How to Harness the Art of Tact

• PLUS additional tips for success from our Founder & CEO, Laurie Hartwell!

7 Hour Program

Slideshow Video Presentation Format

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Design Fundamentals Certification Topics:

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• Your Clients' Vision

• Analyzing The Venue

• Consulting With The Decorator

• Linen Selection

• Tenting The Event

• Lighting The Event

• Understanding Color Palettes

• Commonly Overlooked Details

• Dessert Design Considerations

• Stationery Considerations

• Floor Plan Tools & Considerations

• Charging & Pricing For Design