
16 Hour Program
Instructor Video + Slideshow Presentation Format
Wedding Planning Certification Topics:
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Harnessing Your Personality & Communication Style
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Embodying the Best Qualities a Wedding Planner Can Have
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How to Explain to Clients and Venues Why They Need a Wedding Planner
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Building Fantastic Relationships With Venues
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Educating Your Clients on Wedding Etiquette & Best Practices
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Importance of a Preferred Vendors List & Building a Dream Team
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Recognizing Great Qualities in Each Category of Wedding Professional
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Make the Most out of Each Type of Wedding Venue
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Implementing Effective Communication Strategies to Succeed
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Practice Professional Email Etiquette to Make Lasting Impressions
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Practice Proper Business Etiquette to Maintain the Highest Level of Integrity
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Developing Lasting Business Relationships
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Build Your Dream Career (for new and experienced planners)
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Fit Into Your Niche Marketplace and Build a Stellar Reputation
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Building Your Portfolio - What to include and not include
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Ensuring Your Website has the Correct Information to Get the Best Results
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Protect Your Business in Your Contracts
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Reserving Room Blocks at Hotels
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Review Vendor Contracts & Proposals
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Charging Correctly For Your Services & Know Your Worth
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Structuring Your Services & Packages
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Conducting Effective Initial Consultations and Booking More Clients
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Closing The Deal Properly
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Turning Your Clients' Dreams Into Reality
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Responding to Challenging Clients While Keeping Your Integrity
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How to Assist Your Client with their Wedding Budget
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Understanding Wedding Invitation Etiquette
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Handling Assigned Seating at Your Events
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Understanding Wedding Attire & Styles
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How to Bustle Wedding Gowns
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Pinning Boutonnieres Quickly & Accurately
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Creating Impressive Wedding Day Itineraries
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Conducting Efficient Wedding Rehearsals
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Diving Deep into the Wedding Day Coordination Process
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Managing the Cocktail Hour & Reception
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How to Harness the Art of Tact
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PLUS additional tips for success from our Founder & CEO, Laurie Hartwell!

7 Hour Program
Slideshow Video Presentation Format
Design Fundamentals Certification Topics:
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Your Clients' Vision
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Analyzing The Venue
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Consulting With The Decorator
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Linen Selection
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Tenting The Event
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Lighting The Event
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Understanding Color Palettes
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Commonly Overlooked Details
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Dessert Design Considerations
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Stationery Considerations
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Floor Plan Tools & Considerations
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Charging & Pricing For Design